Measure where paid and organic users are coming from be it Email, Referrals, Paid Advertising, Social, Organic Search or Desktop to Mobile
Attribute important in-app events such as sale, social shares, add to cart and signups to the paid or organic channels they initiated from.
Understand Fraud Level Against each of the sources and take corrective action immediately. We assign a fraud score to each source.
Track active devices to measure effectiveness of paid and organic users sources